This campaign is not only followed by the general public, but also by the famous singers and bands such as Selena Gomez and Florence + The Machine. Some singers took their videoclips with an iPhone whereas some of them have used an iPhone on their concert tours in the world.
We leveraged the YouTube Trueview for Reach ad type on Youtube, with an aim to reach maximum people over the allocated period of time. Similarly, on Google Display we optimised the ads for maximum clicks, and also retargeted those who had already seen our YouTube ads.
As this short film continues to create a social storm through its hashtags, the statics on the various social media pages for Vogue India show an increase in the likes and the engagements of various posts with around 775k followers on Facebook and around 186k followers on Twitter.
Netflix has digitized its interactions with its 151 million subscribers. It collects data from each of its users and with the help of data analytics understands the behavior of subscribers and their watching patterns. It then leverages that information to recommend movies and TV shows customized as per the subscriber’s choice and preferences.
Our Facebook friends can be from our childhood, the neighbourhood we used to live 20-30 years ago, a friend circle who we are not in touch with any more, etc. Sometimes, when we scroll down in Facebook feed, we don’t feel so close to some of these old friends. Regardless of their age, I’m sure everyone feels the same way every now and then.
Coca-Cola won people's attention by showing them a commitment to the season of giving. By doing something for others that has no tangible benefit to you, you'll appear more trustworthy, generous, and human to your customers.
Diwalipanti campaign is unique, as it catered to several audiences with different preferences. Berger’s campaign aimed to create a creative platform that provided entertainment via a fun two-split microsite. This marketing campaign of Berger Paints as a whole had a huge response.
Oreo is another brand that is known for their creative social media marketing. They must have a big design team to produce their content, but it works! They are consistent with their branding and manage to catch onto real time events. We all remember when the lights went out at the Super Bowl and during the half hour blackout Oreo tweeted out: